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During my five and a half years at UrbanMeritage, I conceptualized and designed digital and print marketing materials such as logos, leasing books, area maps and advertising signage.

 
I captured lifestyle photographs utilized on social media, websites and leasing materials and increased brand awareness by collaborating with bloggers and influencers. 

 

As a founding member of the Newbury Street Collaboration, I co-created and co-planned Open Newbury Street. Working with the BackBay Association, I co-managed newburystboston.com and published lifestyle articles about the events and store openings on Newbury Street.

Expanding my event planning skills, I coordinated all aspects of two annual ICSC trade shows, including interaction with vendors, developing promotional content for the show and the booth design.

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